NEW DELHI: The posh automobile trade has a brand new challenger – systematic funding plans (SIPs) – which give a straightforward entry to Indians into inventory markets and debt financial savings by mutual funds.
As inflows into SIPs proceed unabated, regardless of volatility in inventory markets, disposable incomes into aspirational and premium merchandise akin to automobiles are usually not as widespread as they need to be, says Santosh Iyer, gross sales & advertising head of Mercedes-Benz India.
Whereas the posh automobile trade is rising at one in all its quickest tempo post-pandemic, precise gross sales are a far cry from potential and wealth that India carries, Iyer stated.

Iyer, who will likely be taking cost as MD & CEO of Mercedes’ India operations from January, says whereas there are 15,000 folks inquiring about luxurious automobiles each month, the precise order dimension is about 1,500 models. “So, there are nonetheless 13,500 clients who need to personal a Mercedes-Benz, however postpone their buy pondering that it is high-quality, possibly, I ought to proceed (with) my SIP or possibly the subsequent dip (in markets) is there.”
Iyer has been telling his gross sales groups to look into difficulty of SIP investments, in order that his firm can realise even greater development charges. “They (SIPs) are our rivals. I inform my workforce if you’ll be able to break that (SIP funding) cycle, then exponential development is a given.”
Regardless of the fickle nature of markets and fears round recession and rising inflation, investments into SIPs are at all-time highs, in line with numbers launched by trade physique Amfi. Month-to-month investments into SIPs crossed a document Rs 13,000 crore for the primary time in October 2022, after consecutively crossing Rs 12,000 crore in the last few months.